Email Marketing through an Email Blast

In its simplest form, an email blast enables a business to communicate directly with their customers. We like to refer to this as "Permission Marketing", because your customers have provided you with their email address which essentially 'gives you permission' to contact them. The email blast will be sent to your exclusive database of customers, notifying them of your special promotions, coupons, announcements or newsletters. This is a great way to keep in touch with past, current and
future clients!

NJYP.com's Utilization of Email Blast Communication

NJYP.com provides all of our email marketing clients with a customized binder to collect email addresses for their database. For an upscale restaurant, we will design a customized card which is presented when the check is delivered to the table. Marketing by email starts with your business prompting your customers or potential customers to provide their email address. This prompting could come from a counter employee, a sales person in your store or office, or from the wait staff at a restaurant. Also, special notices can be strategically placed around your establishment prompting customers to provide their email address. In return, coupons, special promotions, or newsletters are sent directly from your establishment to everyone in your exclusive database. An NJYP.com consultant will work individually with each company to strategize about what is the best way for your business to capture email addresses. The success of this program comes down to your business building a solid database of email addresses which will allow your business to stay in constant contact with your customers.

 

Promotion E-mails Examples

 

Holiday E-mails Examples

 

The next step in marketing by email is to gather the list of email addresses that have been collected and forward them to the NJYP secure server on an a regular basis, so our staff can enter the email addresses into your exclusive database. In addition, we can place a sign-up form on your website to capture the email addresses online.

Next, NJYP.com will send a confirmation link to your customers. This is to confirm that they want to receive marketing information from your business. This is called a double opt-in. It is important that all participants who sign up are authentic! In addition, an opt-out link is incorporated in all email campaigns sent out on behalf of our clients to their customers. NJYP.com ensures that those people who requested to receive and enjoy your offers will get them, while giving ease of transition to unsubscribe for any who decide they no longer want to receive these messages. By emailing clients using this format, we comply with the Can Spam Act 0f 2003.

Business Branding with Email Blasts

NJYP.com recommends that you stay in contact with your customers at least once or twice a month via email. Sending more frequent emails is strongly discouraged due to recent, more stringent junk-mail and spam campaigns launched by major service providers. Business owners are encouraged to utilize the email on a regular monthly time schedule to notify customers of events or promotions. Also, during the holidays, we provide our clients with beautiful online greeting cards which are sent to your customers, which helps to anchor customer loyalty!

It is important to note that when measuring the results of email marketing campaigns, the results are not measured by counting coupons alone. With NJYP.com our client's customers can connect on an emotional level with the goods and services being offered and to the business in general. Connecting with potential or past clients online via marketing by email is the optimal way to promote your business, sales, coupons and connect to customers.

Email Blast Marketing of Coupons and Special Offers

NJYP.com will help craft your message whether it is text based or if you need high-end graphics to depict a coupon or newsletter. In addition, we can provide holiday greeting cards that are web-based and animated. This is a dramatic and beneficial way to thank your customers for their patronage during the holiday.

Click here to view an example link

Call NJYP.com today at: (732) 416-6150.  Let us help you stay in contact with your past,
present and future customers with email marketing.