What You See is What You Get…Especially With Video Marketing!
If a picture’s worth a thousand words, what’s the value of a video? Do you really need to ask? You see TV commercials everyday. Large companies spend large amounts of money on video marketing because it’s worth it. What may surprise you is that it’s the cost of buying airtime that makes TV advertising so expensive, not the cost of production. Think about that for a second. What’s it mean if you don’t need to buy airtime? You got it…you can get the same benefit of video marketing without the huge expense!
The thing about video is that when done right, it quickly connects with your viewer for an emotional response. It sets up that knee-jerk emotional reaction before the viewer even gets the entire message. That’s fast. All forms of marketing tell a story, but video marketing conveys tremendous amounts of information quickly making the story more lifelike. The response more real and immediate. When a reaction happens that quickly, your viewers are deciding to act that quickly.
The internet is the perfect medium for video marketing. Internet users look for fast, bite-sized chunks of information. They look to be engaged. The immediate emotional response helps to build the trust necessary to turn viewers into customers. When customers trust you, they’re more likely to buy from you. Video allows your company’s personality to show through giving you the opportunity to reinforce and expand brand awareness.
Your next question is probably “where do I begin?” That’s where we come into the picture. NJYP.com provides a full service, soup to nuts solution. Our talented professionals bring their passion to every project. From scripting to production to optimizing and deployment; we meet your needs without breaking the bank.
Let’s Go To The Video…