Category: blogs

Ever look at a website on a iPhone, smartphone, tablet or netbook and wonder why it doesn’t look right or work right? Do you wonder why you need to zoom in and out, moving the page all over the place to find what you need?

Up until recently there was only really one good option to address these issues; develop a mobile website. Part of the problem is in trying to detect what kind of device your viewers are using to either show them the “mobile” website or to direct them to the “desktop” website. This presented several unique challenges:

• How can we keep up with all the new devices that are coming out and still have the correct website displayed.
• How can we give the user the same experience they receive on the desktop website while on mobile devices.
• Should we sacrifice the experience on one device in exchange for the ability to handle the visitors from another type of device?

Or…is there another option?

Responsive Web Design is the design approach that a website should respond to users’ behavior and environment based on the screen size, platform and orientation. This consists of a mix of flexible grids, layouts and images, as well as a level of intelligence in the coding of the site. When a user switches from their laptop to tablet, the website should automatically switch to accommodate for screen resolution, image size, etc… In other words the website should respond to the user’s preference. This eliminates the need to create a different website for each device.

You’re asking yourself, what does this mean to my business? If your users are not able to view your website on their mobile devices, your losing business. Less business means fewer sales which means less money in your pocket at the end of the day. When you consider that “94% of smartphone users have looked for local information, 90% have taken actions as a result.”1 Combine that with the fact that 53% of all people use their smartphones for searching on a daily basis and you get the picture. Can your business afford to ignore statistics like that? Your website must definitely be mobile friendly and more than likely, should be responsive.

With a responsive web design you get the best of both worlds. A feature rich website that serves up an intuitive experience for mobile users by responding to their device. Be confident and say that your website works across all different devices, sizes, or types.

Making your site mobile ready and optimized for local searches could pay big returns. Better yet, make it Responsive and see the results. Contact us with any questions regarding your web site and its mobile readiness.

We have been helping many of our clients with various NJYP ‪‎loyalty programs, and they have been working out wonderfully. We would like to encourage you to ‪participate in the following program, as we feel strongly that your ‪‎business will ‪benefit from it.

1. We choose a random customer from your database.

2. The customer has 3 days to claim the gift certificate. (Suggested amount: $20)

3. We notify you who the winner is.

4. We announce the winner to all your customers via an email blast.

5. We post the winner on your Facebook page and website.

6. We prompt your customers to Like your Facebook page.

WITH THIS PROGRAM YOU WILL:

• Gain New Customers
• Get Positive Feedback
• Go Viral
• Keep Current Customers
• Build Brand Loyalty
• Promote Sales

NJYP is in search for a talented college or grad student with excellent communication skills and a keen eye for design to be accepted into our internship. This 8-week (minimum) program offers mentoring from those at the top of their game, networking and real-world experience in a fun, start-up like environment. As part of our team, you will work on meaningful and impactful projects, be part of our family, meet experienced designers and connect with real business owners in our local area.

Purpose:

This person will work closely with the Marketing Manager and Senior Designer, must have the ability to be a self-starter and work independently as well as with a team. The right candidate will assist the Design Team in completion of short-term projects, aid in the creation of deliverables.

Key Responsibilities: Intern Duties Include:

Assist Design team with necessary deliverables

• Production Graphics
• Email Design Concept and Creation
• Coupon Creation
• Qr Code Generation

Education, Experience, Skills, Knowledge & Abilities:

• Understanding of user centered methodologies and practice
• Experience in digital design, especially tablet and mobile
• Demonstrated skill with design and/or prototyping
• Organized and detailed oriented
• Ability to communicate clearly – oral and written
• Samples of work – Online portfolio is appreciated

Working knowledge/experience with the following software/skills

• Typography
• Html
• Css
• Photoshop
• Illustrator
• Dreamweaver(or similar text editor)

The following are not requirements but will be seen as added bonus

• WordPress
• Javascript
• PHP

Recent Graduates and Current Students Welcome to Apply
Please send portfolio examples to jobs@njyp.com or you can
apply online

This year’s Small Business Assocation (SBA) Small Business People of the Year are Garrett and Melanie Marrero, the cofounders of Maui Brewing Company, Hawaii’s largest craft beer brewery.

This year, Maui Brewing Company is on track to bring in $18-22 million in revenue and ship 53,000 barrels of beer (the equivalent of 17.52 million 12-ounce cans). By the end of 2018, the Marreros plan on having three restaurants, a notably larger brewery, wider distribution, and a staff of 700 employees.

But before they were successful, they were two people who had quit comfortable jobs in California and amassed around $500,000 by any means necessary. They sold their property. Melanie refinanced her house in Sacramento and pulled out money from her 401k. Her parents mortgaged their house. Garrett’s mom took money from her retirement fund, and his grandmother even found a way to contribute.

“There were some times there when, you know, we questioned what we had done,” Melanie told Business Insider.

Through the trials of risking everything to build a thriving business, the Marreros learned valuable insight into what it takes to succeed, not only as an entrepreneur but as someone with an infinite well of ambition.

Learn everything you can about your job.

Back when the couple launched Maui Brewing in 2005, Garrett’s passion for and knowledge of beer was well ahead of Melanie’s, and so he took charge of the brewing vision while Melanie focused on financials.

“Garrett always educates himself on as many aspects of the company that he can and reaches out to people who are already successful,” Melanie said.

From the start, Garrett connected with craft brewers who had built successful businesses with widely respected products, including Stone Brewing Company’s Greg Koch and Sam Wagner, Dogfish Head Brewery’s Sam Calagione, and Oskar Blues’ Dale Katechis.

He even traveled to Colorado to meet up with Katechis to learn how to can beer — and crashed in Katechis’ mom’s basement.

Garrett met Koch in 2009, and Koch told Hawaii Business he was immediately impressed when he made a trip to Hawaii to check out Maui Brewing. “I can remember visiting their Lahaina production facility later that year, and when Garrett showed me around he was able to explain every last detail about the brewery, down to pump sizes and fermentation specs,” he said. “He knew every last detail about every last detail, and it’s that level of attention that’s helped them get where they are today.”

Be unwilling to quit.

Garrett said that he tries to block out bad memories from the early days, but Melanie said she can remember learning to “take hardships on the chin” and get back to work the next day after dealing with a mistake or emotionally draining situation, such as when they had to deal with a lawsuit with the former owners of the space they bought, regarding terms of the lease.

Garrett said that he liked how SBA head Linda McMahon spoke about the way entrepreneurs deal with adversity is what defines whether they are successful or not. For him and Melanie, he said their resilience was based on a total “unwillingness to quit,” especially because they had made their mission more than just a personal gamble.

“We had family that we had to consider, that had invested money,” he said. “It was going to be a fight, and we fought hard to make sure that we were going to be successful.”

When they put in long hours in the early years, barely seeing each other, they were driven by a mindset where the only option was to move forward. “And whatever sacrifice it meant personally for us, it really was no choice,” Garrett said. “We didn’t have to make choices about sacrifice. We just sacrificed.”

Source:

https://www.businessinsider.com/small-business-people-advice-for-entrepreneurs-2017-5

We turn to the internet for everything. From selling to buying, it is the introduction of an E-world. With this dominating trend, online security has become a necessity.

Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure here on the internet. With its recent announcement, Google will flag all the unencrypted internet sometime during 2018.

This means if your website doesn’t have an SSL certificate, it will display a ‘Not Secure’ in the URL bar.

Why are SSL Certificates Critical?

Remember: No site is too small to get hacked.

Think of an SSL certificate as a giant windshield for when you drive on the information super-highway. You wouldn’t head out on your local freeway — especially at night in a rural area — without something between you and all the bugs. You likely couldn’t see, and besides, you’ve already had your protein for breakfast. In much the same way, an SSL certificate protects your site — and its visitors — from many digital bugs, worms and other nasty web creatures.

Here are some of the reasons to have SSL Certificates:

1. Encrypts Sensitive Information

The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

2. Protects You From Cybercriminals

They are clever!

According to Cybersecurity Ventures, cybersecurity damages will cost the world over $6 trillion annually by 2021.
It is impossible to escape the rising tide of cybercrime if your website doesn’t have an SSL certificate. They will identify weakness(es) in your network…mostly, when information is transmitted. Recently, the black eye masked people have been refining malicious strains that are specifically designed to capture data while moving between destinations. (Told you, these people are clever!)

You surely can protect yourself from this mess by installing SSL certificates that offer a vital means of defending against transit-based hacks.

3. Builds Trust & Brand Power

With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. Well, if I as a customer will see that on your website, I will be assured that my information is traveling safe.
Give us a call at 732-416-6150 or email us at contact@njyp.com to discuss adding an SSL certificate to your website

Sources:

HTTPS://WWW.GODADDY.COM/GARAGE/DOES-YOUR-WEBSITE-NEED-AN-SSL-CERTIFICATE/
HTTPS://SERVERGUY.COM/SECURITY/GOOGLE-FORCING-SSL-CERTIFICATE-WEBSITES/