What’s the value of a video? Do you really need to ask? You see TV commercials everyday. Large companies spend large amounts of money on video marketing because it’s worth it. What may surprise you is that it’s the cost of buying airtime that makes TV advertising so expensive, not the cost of production.
Think about that for a second. What’s it mean if you don’t need to buy airtime? You got it…you can get the same benefit of video marketing without the huge expense!
The thing about video is that when done right, it quickly connects with your viewer for an emotional response. It sets up that knee-jerk emotional reaction before the viewer even gets the entire message. That’s fast. All forms of marketing tell a story, but video marketing conveys tremendous amounts of information quickly making the story more lifelike. The response more real and immediate. When a reaction happens that quickly, your viewers are deciding to act that quickly.